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Issues prepaid debit card via Tremor.
August 16, 2011
By: TOM BRANNA
Editor
Procter & Gamble’s Tremor word-of-mouth marketing division and its Vocalpoint online community have partnered with BillMyParents to offer a six-month “free trial” of its Spend Smart Card, a prepaid debit card targeted to teens. The promotion is part of a three-month marketing campaign with Tremor, which aims to drive business through consumer advocacy. Vocalpoint, an interactive website for moms, is part of Tremor. The BillMyParents Spend Smart service includes text alerts wh...
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